About Us
Ten Backwards™ was founded with a single mission: to partner with brands to unlock growth potential and drive success in the marketplace. We approach each of our clients with fresh eyes to develop customized, unique strategies and solutions.
We operate as collaborative business partners and start by identifying clients' most important objectives. How do we get to a TEN? We then build a plan to help our clients' achieve those objectives, identifying key opportunities and strategies for long term success. We bring decades of experience across both small and large organizations, building, launching, and scaling successful brands to drive financial results.
The Team
Pamela Finer Daily
Founder and Principal
Pamela founded Ten Backwards™ in 2019 with the goal of helping business achieve success while working with great people. She brings with her 10+ years of experience in consumer packaged goods across both small and large brands. She is a GM minded marketer that enjoys tackling a broad scope of projects and challenges. She was part of a management team responsible for successfully acquiring multiple brands and executing an initial public offering. She has experience in business strategy and planning, portfolio management, brand positioning, new product innovation and launches, brand strategy, consumer insights, and research & development. Pamela has an MBA from The Kellogg School of Management at Northwestern University and a BBA from The University of Texas at Austin.
Pamela lives in Austin with her husband and two sons. In her free time, she enjoys running along the trail and theater, specifically Broadway musicals!